ARTICLES:
By Dana Lynn Smith
America's 123,000 libraries purchase nearly $2 billion worth of books annually, according to statistics from the American Library Association and the Book Industry Study Group. Nonfiction books are especially well suited to library sales. To sell fiction to libraries, it's helpful to have reviews in journals, awards, or a strong local tie-in, such as a novel being set in the region.
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By Charles Jacobs
When planning your book promotion program, it is essential to create a welcoming, informative website. More>>>
No one understands the need and desire to promote your book like another author. Rather than see other authors as competition, authors can leverage each other by cross-promoting each other's books. Doing so creates a win-win situation for both authors as well as for readers who will discover even more books they would like to read. More>>>
Once your book has been written and published, you want to find a way to promote your book that is going to reach as many people in your target audience as possible. There are some things you must know in order to get your books across to readers. More>>>
Millions of people visit Facebook every day, making it one of the best viral marketing opportunities for authors online. It's easy to set up and maintain pages specifically for your book, you can find lots of traffic for your blog or web site, and it's free, at least for now. (I've heard they're thinking about charging.) Plus, Facebook pages get ranked in search engine results, making it an ideal tool to add to your book marketing strategy.
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One of the few tasks on any new author's list would be to research the marketability of their book. Most just figure they will write it and it will sell if they work hard enough trying to sell it. However most writers have no idea what it takes to sell a book. More>>>
Authors think of their books as being like their children, and while authors can often be thick-skinned enough to deal with critics and reviewers they don't know, they need to be toughest when it comes to dealing with criticism and responses from family members and friends. More>>>
By Terry Cordingley
The use of a pen name may not seem like a marketing issue for authors, but it really is. I have worked with authors who have used pen names, and I have always found it to be a big barrier when it comes to effectively marketing their book.
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By Melinda Copp
If you're marketing your books online, then you've probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. Maybe you even started a profile page and sent out a tweet or two. If so, that's great. And if you've been avoiding it for one reason or another, it might be time to try it out. More>>>
By Charles Jacobs
Every new writer's dream is to have his/her book listed on Amazon. There is no question the site is one of our top bookstores and the online leader in book sales. When you simply place your book on the site, it will generate purchases. But with a modest amount of effort, you'll find yourself really building sales.
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